New Google B2B Products for 2022

 

New Google B2B Products for 2022

Google is an ambitious B2C and B2B products and services provider conceptualized as an internet search engine that, according to founders Larry Page and Sergey Brin, was envisioned to organize and make information universally accessible and useful. It offers a host of productivity, collaboration, and cloud computing tools.

New Google B2B Products 2022

1.    Google Meet

Chat and Meet are the latest, evolutionary offspring of Google Hangouts. Stable versions of the platforms were released in May 2021. Although Zoom, Meet’s biggest competitor, has over 500,000 business customers, Google Meet is specifically designed for business purposes like conferencing and webinars.

As a Google B2B product, Meet participants can now view translated captions for spoken English in their local dialect, including French, German, Portuguese, and Spanish. When compared by features, Zoom trumps Meet while also offering more bang for buck.

2.    Google Partners

Google Partners was launched as a B2B for third-parties that manage Google Ads for other businesses. It is now a revamped Google B2B product with slightly modified requirements for earning the new Google Partners badge. The badge shows that you are on top of your game in the Google Ads ecosystem.

You don’t have to be an advertising agency to join the Google Partners program. Individuals can join by taking the free-of-cost exams and completing their certifications. Google stays on top of the market by prioritizing ads based on relevance, unlike Facebook Ads that prioritizes ads based on interests.

3.    Google my Business

Transitioning to Google Business Profile in 2022, Google my Business is one of Google B2B services where you can list your business information and even link to your business’ website on Google Maps and search results.

Businesses list their profile on Google to snag their portion of the six billion plus daily Google searchers. No other search engine in the world comes close in that market.

 

 

(1) Dean B. Zoom User Stats: How Many People Use Zoom in 2021? Backlinko. Published March 10, 2021. https://backlinko.com/zoom-users

‌(2) What’s new in Google Meet - Google Meet Help. support.google.com. https://support.google.com/meet/answer/9545619?hl=en

‌(3) How to become a Google Partner or Premier Partner - Google Ads Help. support.google.com. Accessed April 1, 2022. https://support.google.com/google-ads/answer/9702452?hl=en

‌(4) Internet Live Stats. Google Search Statistics - Internet Live Stats. Internetlivestats.com. Published 2009. https://www.internetlivestats.com/google-search-statistics/

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