The Biggest Salesforce SaaS Competitors in 2022

 

The Biggest Salesforce SaaS Competitors in 2022



For a company that has retained the top position and the largest CRM (Customer Relationship Management) market share for the eighth consecutive year, according to the International Data Corporation (IDC), Salesforce is axiomatically one of the world’s leading SaaS providers. Why? It takes a sustainable delivery model to run a dynamic CRM system.

Worthy Salesforce competitors are not just SaaS companies but full CRM system providers.

At the time of writing this article, Salesforce sits at the top of the 50 biggest SaaS companies by market capitalization on U.S. stock exchanges. The software company owes much of its lightning-fast upward trajectory to strategic mergers and acquisitions of companies like Tableau in 2019, Vlocity in 2020, and Slack in 2021.

Salesforce has maintained a culture of strategic takeovers since acquiring the AppExchange partner InStranet in 2008; an impressive feat for a brand less than a decade old and hatched in a one-bedroom apartment in Telegraph Hill, San Francisco. The mergers and acquisitions allowed it to offer fantastic features unrivaled by competitor brands in the same market.

Salesforce is not immune to competition, but the company continues to lead the CRM world by deploying innovative SaaS products. The brand caters to businesses big and small, but dogged competitors are identifying gaps in the market, especially the specific CRM needs of small enterprises looking for a low-cost CRM platform to scale their business.

The top three such competitors are Zoho CRM, Insightly, and Freshworks CRM. How do they compare to SaaS Salesforce in 2022?

Key Features of Salesforce Alternatives in 2022

We can see how the top three compare to Salesforce by identifying their key features. The comparison table below can help.

Salesforce

Zoho CRM

Insightly

Freshworks CRM

·        No free version.

·        Up to three subscription pricing plans.

·        Marketing automation.

·        Account and contact management.

·        Lead management.

·        Quote Management.

·        Custom reports.

·        Mobile integration.

·        Process automation.

·        Opportunity management.

·        Pipeline and forecast management.

·        A free version for up to three users.

·        Up to five subscription plans.

·        Sales force automation.

·        Leads Management.

·        Real-time tracking to manage and reward your sales team.  

·        Large integration fields including Jotform integration.

·        A free version for up to two users.

·        Up to three subscription pricing plans.

·        Customer support.

·        Centralized storage of customer data.

·        Product catalog.

·        Referral tracking.

·        Marketing automation.

 

·        A 21-day free trial of the full system.

·        Separate pricing for each SaaS product.

·        Marketing automation.

·        Ample customization options.

·        Large integration fields.

·        Chat integration for internal and external communication.

 

 

Should You Choose a Salesforce Alternative?



The table above shows that your choice of CRM system depends largely on your business needs and goals. For example, Freshworks focuses on equipping small to medium-sized companies with end-to-end business solutions ranging from internal/external chat integration to customer experience management (CEM).  

Like Freshworks, Insightly is best for small businesses that may not require a CRM system offering omnichannel facilities. Also, its centralized storage model allows easy access to customer data. Unlike Salesforce, Zoho CRM offers a fully-featured free edition of its software. The features include exhaustive online documentation that simplifies the installation process for customers.

According to the IDC data, Salesforce leads in the various CRM segments, such as marketing applications, sales applications, and customer service applications, earning it the No. 1 CRM provider in the world. Its array of features is designed for small, mid-size, and big enterprises.

 

 

Worldwide Semiannual Software Tracker. IDC: The premier global market intelligence company. https://www.idc.com/tracker/showproductinfo.jsp?containerId=IDC_P25240

Sonders M. The 50 Largest Public SaaS Companies in 2020. Mike Sonders. https://www.mikesonders.com/largest-saas-companies/

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