How to Find a Good Content Writer for Your Business

 

Producing high-quality content consistently is indispensable for businesses serious about connecting with their consumers. If you are asking the question "how can I find a good content writer for my business," your business already has an online presence, or you are in the process of taking your business online. Either way, you are on the right track.

Statistica reported there are 4.66 billion active internet users worldwide as of January 2021, that's 59.5% of the world's population. Considering that 27.6% of the world's 7.74 billion people shop online, this is an exciting time to leverage the tremendous power of the internet to grow your business.

You need a professional content writer because;

·    You're good at running a business doesn't necessarily mean you are good at creating content for online marketing purposes.

·    A professional content writer can help your business make its way to the top of search engine results and drive traffic to your website. This is called search engine optimization (SEO).

·    Outsourcing your content writing needs to a professional writer saves you the time you need to focus on other important aspects of running your business such as strategizing, leading your team, and meeting customer demands.

 

As mentioned earlier, consistent, high-quality content writing is an indispensable tool for businesses looking to grow and find meaningful success online. While it may be true that no one in the world knows your business better than you do, that doesn't necessarily mean you're in the best position to articulate your business's value proposition in writing.

Plus, hiring a professional content writer allows you to focus on the day-to-day running of your business as writing is a time-consuming task that requires skill and commitment. So, how do you find a good content writer? Below are three tips to help you make the right choice when shopping for the best freelance writer for your business.

Tips For Hiring a Great Content Writer

Availability

In this case, the saying "practice makes perfect" is more than just a cliché. Constant writing and researching on topics relating to your niche will sharpen the writer's skill and make them more responsive to new projects. But even more importantly, you need a writer available to work on a daily basis because you don't know when you will need an urgent article or updates on your website. In situations like these, you don't want someone who takes days to submit a single post.

Portfolio

By checking your candidate's portfolio, you should be able to tell if they are an authority in your niche. It's important to hire a writer who isn't just talented but understands your niche and can write authoritatively even for an audience knowledgeable on the subject. Most writers worth their salt are able to produce fantastic content on topics they have little to no prior knowledge of, but you need someone who doesn't just paraphrase what is already on the web.

Grammar

Bad grammar is bad for your content's credibility, readability, and clarity. Why choose Zoom or Skype as your interview platform when hiring a writer? After reading that impressive resume, it's important to conduct a written interview to verify that impressive resume. This gives the candidate the chance to make a convincing impression on you, vis-à-vis grammar skills.

You can find great freelance writers at platforms like ProBlogger, Scripted, Upwork, Freelancer, Textbroker, iFreelance, and Blogging Pro.